Want to Save Over $100,000 Every Month?

What if I told you that you could do ONE thing to save thousands or even hundreds of thousands every month? You might think I’m lying or overexaggerating, but I’m being completely honest. In fact, one of GOLDPoint Systems’ clients did this one thing and has been saving over $100,000 per month this year! So, are you ready to hear what that ONE thing is?

Switching to Electronic Statements

That’s it. That’s all it takes. And if you are one of GOLDPoint Systems’ clients, it is incredibly easy. You simply let us know, and we take care of the rest. It’s as simple as that.

“But what about our customers who use paper statements? What do we do about them?” I can already hear these questions running through your brain (I’m part psychic) and, don’t worry, I’m here to help you out. Below are my favorite tips for getting customers to go paperless.

5 Favorite Tips to Get Customers to go Paperless

1. Make Electronic Statements the Default

One of the easiest ways to get customers using electronic statements is to make it the default for all new customers. Most people never change the default settings on an account and some never even know it’s an option. Making electronic statements the default is a no-brainer.

2. Offer the Chance to Win a Prize

Making electronic statements the default for new customers is easy enough, but what about customers that already receive paper statements? I would suggest getting them to switch by offering the chance to win a prize. Send them an email that lets them know that they could be entered into a drawing to win a $500 gift card or something like that if they switch. Make sure to include easy-to-understand instructions on how to go into their account to switch to paperless statements. You could even include a link that takes them to their account to make it even easier. The money you spend on prizes will easily be recouped once customers switch. Plus, you’ll excite your customer base because who doesn’t like the opportunity to win a prize?

3. Sell Security

Everyone fears identity theft these days and electronic statements can be a great way to help your customers feel safe. Let customers know that by switching to electronic statements, their financial information will be more secure. Explain that there are firewalls, online authentication, transaction monitoring, etc. that are all working to keep their information protected. Once your customers know that electronic statements are safer than paper, they’ll be quick to switch.

4. Help Save the Planet

Now it’s time for a little guilt, or a feel-good moment, depending on how you play it. Explain to your customers that electronic statements are good for the environment. Detail how replacing paper statements saves trees and reduces the greenhouse gases associated with paper manufacturing, printing, and mail transportation. Let them know that everyone (insert peer pressure) wants to help out the Earth and by switching to electronic statements, they can help save a tree or a forest or the air children breathe. Then offer a link to “Save a Tree” and watch the masses begin switching to paperless.

5. JUST DO IT.®

This one is my favorite and the most effective but is sometimes overlooked. Just do it! Just switch all your customers over to electronic statements without the option of receiving a paper statement. It’s that simple. Okay, you will need to let customers know this is happening, but it doesn’t have to be a big production. Send them an email or letter explaining that your company is trying to do all it can to save the environment, protect customer information, modernize, etc. and that within the next few months you will be switching all customers over to electronic statements. And there you have it. A few months from now you could be saving hundreds of thousands of dollars and all it took was following Nike’s rallying cry from the 80s, Just Do It!

Conclusion

Electronic statements are great for your customers and even better for you. It’s a win-win. It’s time to leave paper statements in the past.

GOLDPoint Systems can help you go paperless. Contact us today!