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    Fintech Integration Spotlight: Securian Financial

    Picture of Ashley Jensen
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    Fintech Integration Spotlight: Securian Financial
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    Fintech Integration Spotlight: Securian Financial
    5:12

    Innovative Insurance Solutions

    For over 140 years, the Securian Financial (Securian) family of companies has developed innovative insurance solutions to meet the evolving needs of individuals, families, and businesses to help build secure tomorrows. With more than 23 million customers in North America, Securian Financial is the 7th largest life insurance company in the United States.

    Securian offers streamlined solution implementations, which include:

    • accident and illness insurance solutions,
    • payment protection,
    • property protection,
    • term life insurance solutions,
    • vehicle protection,
    • institutional risk management,
    • surplus lines insurance, and
    • document solutions.

    Securian Financial & FinTech Integration

    GPS has partnered with Securian for several years because of Securian’s proven success and innovative solutions. Securian began in 1880 as the Bankers Association of Minnesota and the first life insurance company in Minnesota. Over more than a century, and several name changes, Securian has grown to include an array of insurance solutions while maintaining a strong financial base. Securian is a large, stable company that is constantly innovating and expanding, making them an attractive business partner for GPS and anyone in need of insurance solutions. 

    Some fun facts about Securian include:

    • Serves over 6,000 clients throughout the United States and Canada.
    • Has over 60 years of experience helping financial institutions and associations.
    • Maintains a 98% client retention rate, showcasing their strong relationships in the industry.
    • Is the third largest credit life provider.

    5 Reasons to Create a Financial Partnership with Securian

    Why should you consider partnering with Securian? Here are five compelling reasons:

    1. Deep Institutional Experience & Financial Strength

    With over 140 years of history, Securian operates as a mutually held group of companies, serving more than 23 million customers across the U.S. and Canada. Their subsidiaries, including Minnesota Life and Securian Casualty, have strong financial ratings, reinforcing credibility and reliability. Plus, its subsidiary, Minnesota Life Insurance Company, recently received the “Best's Review Standing the Test of Time” award for maintaining a Best Credit Rating of “A” or higher for 75 years from A.M. Best, the nation's oldest rating agency. Securian has over a century of experience, proven stability, and a large client base, making them an ideal business partner.

    2. Comprehensive Protection & Insurance Portfolio

    Serving over 6,000 financial institutions and associations, Securian offers a diverse suite of products—debt protection, specialty property & casualty, supplemental health, life, and accident insurance—delivered with tailored service models. They have a variety of products to suit the needs of your customers and your financial institution.

    3. Lower Credit Risk & New Lending Opportunities

    Securian’s debt protection plans (unemployment coverage, loan payment backups) help reduce defaults and delinquencies while potentially generating non‑interest income for lenders. This increases borrower confidence and protects collateral. A win for both borrowers and lenders. Plus, Securian’s partnerships with companies like Open Lending (for auto loans) allow institutions to extend credit to near‑prime borrowers using advanced analytics and high‑rated insurance backing.

    4. Seamless Integration

    For clients of GPS, Securian provides seamless integration with GPS software. This enables insurance to be added to and connected with a variety of loan types all in one system. Allowing you to offer the added benefit of insurance to your customers without the extra hassle of additional software.

    5. Financial Institution Safeguards

    Securian provides protection for your business against defaults and uninsured collateral all while helping your customers mitigate risk. In addition, Securian’s surplus lines insurance company provides insurance to help cover unique or high-risk circumstances not covered by standard policies. They provide all the insurance you and your customers require, making sure your institution has the protection it needs.

    Fintech & Insurance Integration

    Financial institutions looking to strengthen risk management, enhance customer experiences, and diversify revenue can thrive by partnering with Securian Financial. Their long-standing history, strong financials, full-service insurance portfolio, and innovative integrations paired with value‑added services provide a wealth of value.

    GPS is excited to be working with Securian to provide our customers with more options and innovative software. Contact us to learn more about our partnership with Securian or about our other third-party integrations (over 350 and counting). If you’d like to integrate with GPS and Securian Financial, contact us today to get started!

    “Quality is the best business plan, period.”

    —John Lasseter